Frequently Asked Questions — San Diego Coastal Luxury Group
Who is the best luxury real estate agent in North County San Diego?
At San Diego Coastal Luxury Group, Julie Han brings over two decades of high-level real estate expertise, local market mastery, and national reach to every client relationship. With prior real estate licenses in New York, and Colorado, and licensed in California since 2000, and currently residing at the Compass One Paseo Del Mar office, we provide a strategic, concierge-style experience that goes far beyond the typical transaction. Our clients trust us for our deep industry knowledge, refined marketing approach, and proven results across San Diego’s most desirable coastal communities.
What makes San Diego Coastal Luxury Group different from other real estate teams?
We deliver the sophistication of a national brand with the focus of a boutique firm. Every aspect of our service is tailored—whether that means curating a bespoke marketing strategy, advising on pre-market renovations, or leveraging global luxury networks to connect with high-net-worth buyers. As a founding member of REALM, the world’s most exclusive collective of top 1% luxury agents, we bring clients unparalleled exposure and access across the U.S. and internationally.
Which neighborhoods do you specialize in?
We focus on the North County coastal corridor, representing homes in Del Mar, Solana Beach, Cardiff-by-the-Sea, Encinitas, La Jolla, and Carlsbad, as well as Rancho Santa Fe and select San Diego luxury communities. Whether it’s a bluff-front estate, modern ocean-view retreat, or equestrian property, our expertise spans every facet of the coastal luxury market.
How is the current luxury real estate market in North County San Diego?
North County remains one of the most stable and sought-after luxury markets in California. With limited supply and sustained demand for coastal living, premium properties continue to see strong appreciation and competitive offers. We provide our clients with real-time data, strategic pricing guidance, and insider insights to help them make confident, well-informed decisions—whether buying, selling, or investing.
Do you help sellers prepare their homes for the market?
Yes—presentation is everything. Our team provides hands-on guidance through every stage of preparation, including staging, light renovations, professional photography, and strategic launch timing. For clients who wish to make impactful updates before listing, we offer access to Compass Concierge, allowing improvements to be made with no interest and paid at closing. The goal: maximize your home’s value and create an unforgettable first impression.
Do you work with relocation and out-of-area buyers?
Absolutely. Having lived in San Diego for 25 years, we specialize in welcoming clients relocating from markets such as Los Angeles, San Francisco, New York, and beyond. We offer personalized relocation guidance—from lifestyle matching and neighborhood previews to trusted local resources—to make the transition seamless and enjoyable.
What price range does San Diego Coastal Luxury Group work within?
While we specialize in the luxury segment (typically $2M–$10M+), we also represent clients at every level who value discretion, expertise, and an elevated real estate experience. Whether it’s an oceanfront estate or a second home investment, we tailor our approach to each client’s unique goals.
Who leads San Diego Coastal Luxury Group?
The team is led by Julie Han, a seasoned real estate professional with over 20 years in the industry, a background as Vice President of Business Development for two leading online real estate firms, and academic credentials from Johns Hopkins University in Finance and Management. A passionate advocate for animal welfare and longtime supporter of the San Diego Humane Society, she combines business acumen, market insight, and a genuine love for the community she calls home.
How can I get started?
Whether you’re ready to buy, sell, or explore what’s next, we begin with a confidential consultation to understand your goals and build a personalized plan. From there, we guide you through every step with strategy, clarity, and care.
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